I created the visual identity and branding for the Falls of Shin Visitor Attraction in Sutherland. Falls of Shin is famous for being one of the best places in the UK to see wild salmon leaping upstream and the visitor attraction comprises a shop, public facilities, trails and information, as well as being home to the only Scottish location of the renowned Mac & Wild restaurant chain.
The identity takes the aerial form of the River Shin and presents it in a bold and abstract way, to promote the beauty of the landscape and the unique features of Falls of Shin. The earthy brand colours are reflections of the moors and forests of the local landscape.
